There’s no getting away from it; there’s no greater thrill than buying something shiny and new. And luckily, Dubai is the place to be for new stuff.

From beloved sweet brands to celebrity-backed fashion labels, any brand worth knowing is likely to be found in a Dubai mall.

During our recent trips to some of the city’s biggest malls, we’ve noticed some very exciting storefront façades popping up.

Here are the best ones worth keeping an eye out for.

After years of speculation, Primark is finally coming to Dubai and three flagship stores have already been announced.

The best part? The prices will still remain the same.

Primark’s the go-to UK fashion shop where you can sift through loads of options (essentially a grown-up treasure hunt) and score stylish styles at generously low prices.

It’s one of the few places where you could snap up a full outfit, a Harry Potter duvet cover, a novelty mug and a pack of micellar cleansing wipes in one lunchtime dash.

Expect to see Primark open its first Dubai store in the first few months of 2026.

Kim Kardashian’s shapewear brand Skims is set to open its first physical Dubai store at the Mall of the Emirates.

The brand has only been available to Dubai shoppers via Ounass until now, and is very likely to be a hit once it opens.

The brand promotes body positivity with its sculpting bodysuits and comfortable loungewear.

No formal announcement has been made for when we can expect the store to open, but eagle-eyed shoppers at Mall of the Emirates can see the store’s façade when they visit.

Top American beauty brand Ulta is set to open its first Dubai store at Mall of the Emirates by the end of 2025, according to regional retail franchise operator Alshaya Group.

The brand first announced that it was coming to the region back in Januar,y with stores also set to open in Kuwait and Saudi Arabia in the near future.

Ulta stores will offer a broad portfolio of brands across price points and categories.

The brand sells “All Things Beauty. All in One Place” and will include prestige, indie and drugstore beauty products.