According to Tripadvisor’s most recent Seasonal Travel Index, almost a third (28 per cent) of travellers are motivated by the opportunity to experience something new and just under half (44 per cent) want to make memories with family and friends on vacation.

With experiential travel taking centre stage, Tripadvisor’s Best of the Best “Things to Do” is an essential guide for travellers looking to do something a bit different on their next trip.

Kate Urquhart, General Manager, Experiences at Tripadvisor, said: “Experiences turn travellers into adventurers, connecting them with the local community and giving them unforgettable stories for years to come.

“With more than 300,000 bookable experiences in over 250,000 destinations worldwide, Tripadvisor helps people access the best things to do globally, and we’re committed to expanding that number of tours and attractions across every destination.

“These awards are a testament to the businesses dedicated to ensuring the Tripadvisor community enjoys the most memorable trips, and we’re grateful to everyone who took the time to share their reviews and help fellow travellers plan their next escape.”