The, by now, iconic Dubai chocolate bar has completely taken over social media feeds across the world this year.
People can’t get enough of videos opening up chocolate bars to reveal the delicious green pistachio cream and kunafa filling inside.
The original bar which started the craze sells out every day, within a matter of minutes and is available only twice per day.
With demand so high, Careem has gotten in on the act with the launch of a premium bar, which it hopes will rival FIX Dessert Chocolatier.
Available exclusively through the Careem Groceries service from late November, the alternative pistachio kunafa bar comes from the popular Forever Rose Cafe.
Ebraheem Al Samadi, star of Dubai Bling and founder of Forever Rose, has launched a line of luxury chocolate bars including the iconic viral flavour.
Forever Rose has been selling its take on the popular bar since the beginning of October at its storybook-inspired Boxpark Dubai venue.
And now it’s available on Careem in Dubai and in Abu Dhabi.
Similar to the OG bar, The Forever Rose Dubai chocolate bars will be made from pure Belgian chocolate and be free of palm oil and vegetable oil.
In addition to the viral hit pistachio kunafa chocolate, there will also be a Lotus Biscoff flavour and a peanut butter variation.
To get your hands on the bar you’ll need to select the groceries icon from the app home screen in Careem and seek out the bar from there.
Ebraheem Al Samadi says that the partnership with Careem allows people to get their hands on the luxury chocolate in a quick and convenient manner.
He said: “These new chocolate bars are a celebration of quality and indulgence.
“I’m thrilled to partner with Careem to bring this unique product to life, ensuring everyone can experience the joy of Forever Rose’s creations in the quickest, most convenient way possible.”
Chase Lario, vice president of groceries at Careem, says the launch allows more customers to get exactly what they want to their door in two of the UAE’s biggest cities.
He said: “Partnering with Ebraheem El Samadi for this exclusive launch aligns perfectly with our vision of bringing unique, high-quality products to our customers.
“We’re excited to offer customers in Dubai and Abu Dhabi the option to get whatever they want delivered right to their doorstep through Careem – be it the latest viral chocolate bar, your favorite meal, weekly groceries, or the newest Apple release.”
The original FIX Dessert Chocolatier bars are exclusive to Deliveroo and are only available to buy at 2pm and 5pm every day.
The ‘Can’t Get Knafeh of It’ bar claimed the global top trending spot for 2024 on Deliveroo.
