Dubai’s biggest shopping extravaganza is back in full swing as Dubai Summer Surprises (DSS) 2025 kicks off its second dedicated retail season, the Great Dubai Summer Sale (GDSS), with a thrilling one-day-only mega event – the GDSS 12-Hour Sale on 18 July.

From 10am to 10pm, shoppers can enjoy unbeatable discounts of up to 90% across Majid Al Futtaim malls including Mall of the Emirates, City Centre Mirdif, City Centre Deira, City Centre Me’aisem, and My City Centre Al Barsha.

Over 100 leading local and international brands are participating, offering deals on everything from fashion and beauty to electronics, home essentials, groceries, and more.

Shoppers spending Dh300 or more at Mall of the Emirates, City Centre Mirdif, or City Centre Deira can spin a special prize wheel for instant rewards. Additionally, purchases in fashion, accessories or dining categories can earn 5% cashback via the SHARE app when receipts are scanned.

At Mall of the Emirates, shoppers can enjoy up to 20X SHARE points on spends of Dh2,000 or more in a single transaction — making the savings even more rewarding.

The GDSS continues citywide until 10 August, with the Shop, Scan and Win promotion offering shoppers who spend Dh300 or more the chance to win Dh1 million in cash or a brand-new Nissan Patrol.

Members of Skywards Everyday can also cash in on the celebration, earning 25% bonus Miles on all eligible purchases via Skywards Everyday and Skywards Miles Mall. Shoppers spending Dh100 or more at participating partners also stand a chance to win their share of 1 million Skywards Miles.

With jaw-dropping discounts, exciting giveaways, and exclusive loyalty rewards, the GDSS 12-Hour Sale marks the start of Dubai’s most rewarding shopping season. Whether you’re updating your wardrobe, revamping your home, or simply indulging in a summer spree, 18 July is the day to shop big and win bigger.